The need:
The 2025 ASPS Procedural Statistics Report provides a unique window into the evolving landscape of plastic surgery. It offers meaningful insight into how patients’ goals, motivations and expectations are changing and of the evolving trends of the practice as a whole. It is also the most impactful press release of the year for the American Society of Plastic Surgeons with hundreds of pickups from major media outlets.
Results:
- A completed, fully designed Annual Plastic Surgery Statistics Report for 2025. This project had a very tight turnaround time with over 40 pages and multiple rounds of revisions.
- The 2025 statistics report had a 144 million reach with 26 million impressions, all in the first 3 days of release.
- Landing page and social graphics were pulled from the overall design of the report, with socials experiencing 6x higher engagement markers on social.
- In the first 3 days of release, there were 485 pickups of the report in media outlets, including with CNBC.