The need:
The Plastic Surgery Foundation (PSF) hosts its annual Breast Reconstruction Awareness (BRA) Day to help bring awareness to breast cancer and reconstruction. During BRA Day, The PSF also holds the BRA5K to fundraise for the cause.
The deliverables:
Results:
- A successful annual fundraising event generating approximately $115,000 to $120,000 per year for The PSF through corporate support, affiliates and donations.
- The Plastic Surgery Foundation’s BRA Program has awarded 188 grants, totaling over $2 million in awards.
- A public education campaign that generates discussion around breast cancer and breast reconstruction, informing patients of their options and helping women navigate the difficult process of insurance coverage.
